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Privacy Policy

INTRODUCTION

This Privacy Policy (hereinafter the "Policy") applies to the services offered by VALORA REAL ESTATE AGENCY (hereinafter "we", "our", "us") and to all users of the site www.valora-realestate.lu (hereinafter the "Users").

By using our services, Users acknowledge having read this Policy and expressly accept it.

Data collected

We only collect personal data necessary for the proper functioning of our services, including:

  • Contact information: first name, last name, telephone number, email address

  • Information relating to real estate: location, surface area, number of rooms, etc.

  • Financial information if applicable: budget, borrowing capacity

  • Browsing information and online behavior (cookies, IP, page views, etc.)

  • Data from opening and reading our emails.

Purpose of data processing

The data collected is used for:

  • Identify and authenticate Users when accessing the Services

  • Respond to User requests and manage customer relations

  • Improve the quality of our services and personalize the user experience

  • Carry out market analyses and predictive models

  • Run advertising campaigns via META and Google Ads

  • Comply with our legal and regulatory obligations

DISCLOSURE OF DATA

We may share certain data with:

  • Our business partners and technical service providers in the context of the execution of our services

  • Advertising agencies for the distribution of targeted marketing content

  • Potential buyers in the event of a business transfer

  • The competent authorities in the event of a legal obligation

Anonymized data may be shared for analysis purposes without the possibility of direct identification.

DATA RETENTION

We retain data for as long as necessary to achieve the purposes defined above, respecting the following deadlines:

  • Contact details: 3 years after last contact

  • Contractual data: 5 years after the end of the contract

  • Browsing data (cookies): according to their specific lifespan

Transfer of data outside the EU

If certain data is processed outside the EU (e.g. via Google or META), we apply the necessary guarantees such as the standard contractual clauses of the European Commission.

COOKIES and TRACKING

We use cookies to:

  • Ensure the proper functioning of the site

  • Analyze the audience and optimize the user experience

  • Personalize content and advertising based on User preferences

Users can manage their preferences through their browser settings.

MARKETING AND CONSENT

We use Users' data to send them commercial offers only after obtaining their explicit consent. Users can unsubscribe at any time via a link in each email.

USER RIGHTS

In accordance with the GDPR, Users have the following rights:

  • Right of access: obtain a copy of their data

  • Right of rectification: correct inaccurate information

  • Right to erasure: request the deletion of their data

  • Right to restriction of processing: restrict the use of their data

  • Right to portability: receive their data in a structured format

  • Right to object: to refuse the use of their data for direct marketing purposes

To exercise these rights, Users may contact us at info@valora realestate.com.

Data Security

We implement all technical and organizational measures to guarantee the security of Users' data and prevent any unauthorized access.

Supervisory authority

Users have the right to lodge a complaint with the Luxembourg Data Protection Authority (CNPD) via https://cnpd.public.lu/en/particuliers/faire-valoir/formulaire-plainte.html .

Contact

For any questions regarding this Policy, Users may contact us at: VALORA REAL ESTATE AGENCY 4, rue Drusenheim, L-3884 Schifflange, Luxembourg Email: info@valora realestate.com

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